telmex + claro

merger campaign project | Back in 2010 Telmex, one of the biggest telecommunications companies in Latin America, initiated a merger campaign with Claro, another monster in the industry to unite forces and compete with what now is Movistar in Peru. During stay in the company I was in charge of advertising three of their new products: magazine, yellow pages and website.

old vs. rebranded logo
email signature banner
rebranded elements
tote bags